Demand generation
Turn marketing spend into predictable revenue.
Demand generation is a full-funnel system, not a single campaign. I bring paid ads, your website, email, your CRM and automation together so every lead is captured, followed up and tracked through to the sale.
Book a free strategy sessionMost businesses run ads, email and their website as separate jobs. The ads bring traffic, the site leaks it, and the follow-up never happens. Demand generation joins those pieces into one funnel you can measure from first click to closed sale.
Sound familiar?
- You're spending on ads but can't say which ones bring in customers
- Leads come in, then wait hours (or days) for a reply
- Your website gets traffic but very few enquiries or sales
- Past customers never hear from you again
- Your reports show clicks and impressions, not revenue
Every one of these is a gap in the funnel. Fixing them one at a time helps. Fixing them together is where growth compounds.
What's included.
Google Ads
Capture high-intent buyers the moment they search. Search, Shopping and Performance Max campaigns structured around profit, with tracking that connects spend to actual leads and sales.
Meta Ads
Reach the people who haven't searched for you yet. Facebook and Instagram campaigns with continuous creative testing, lookalike audiences and retargeting that pulls warm visitors back.
Email marketing
Your cheapest source of repeat revenue. Welcome series, abandoned-cart and browse flows, post-purchase sequences, win-back campaigns and regular broadcasts, all segmented so the right message reaches the right person.
Conversion rate optimisation (CRO)
Get more from the traffic you already pay for. Landing page audits, heatmap and session analysis, A/B testing, faster pages and clearer offers. A small lift in conversion rate lowers your cost per lead across every channel at once.
AI automation
Speed wins deals. Automated lead routing, instant replies, AI-assisted qualification and follow-up sequences mean no enquiry goes cold, even at 2am.
CRM setup and management
One place for every lead and customer. I set up or clean up your CRM (HubSpot, GoHighLevel, Zoho, Pipedrive and others), build pipelines that match how you actually sell, and connect it to your ads so you can see revenue by campaign.
Why a connected system beats separate services
| Separate services | Connected demand generation |
|---|---|
| Ads report clicks, CRM reports deals, nobody links them | Revenue tracked back to the campaign and keyword that produced it |
| Leads wait for a manual reply | Instant automated follow-up, routed to the right person |
| Traffic lands on generic pages | Landing pages built and tested for each campaign |
| One-time buyers are forgotten | Email flows that bring them back |
| Budget decisions are based on guesswork | Budget moves to what's proven to make money |
Who it's for
- eCommerce brands that want profitable growth from Shopping, Meta and email, not just more orders at a loss
- Service businesses that need a steady flow of qualified enquiries and booked calls
- SaaS and B2B companies that need pipeline, not vanity metrics
Results from real accounts.
Aviation training
31,100
Leads
31,100 leads from Google Ads for a high-ticket training programme.
Read the case study →Home services
4,105
Leads
4,105 Facebook leads at $9.31 each for a local roofing business.
Read the case study →eCommerce retail
14x
Return on ad spend
$93,358 in revenue from $6,690 of Facebook ad spend across three product categories.
Read the case study →Questions.
How long before I see results?
Paid campaigns usually produce data within the first two weeks and settle into stable performance within 60–90 days. Email and automation wins often show up in the first month. SEO is slower, typically three to six months.
Do I need all six services?
No. We start with an audit and prioritise the gaps costing you the most. Many clients begin with ads and tracking, then add email, CRO and automation as the funnel matures.
What budget do I need?
It depends on your market and goals. I'll recommend a starting ad budget during the strategy session based on your cost per lead targets, and I'll tell you honestly if the numbers don't make sense yet.
Will I own my accounts and data?
Yes. Ad accounts, CRM, email platform and all data stay in your name. You keep everything if we stop working together.
Ready to build a funnel you can actually measure?
Pick a time that suits you. No preparation needed.
Calendar not loading? Open the booking page.
Let's talk about growing your business.
Every good campaign starts with a conversation. Book a free strategy session and find out where your budget is working, and where it isn't.