SEO, GEO & AEO
Get found on Google, and be the answer AI search gives.
Paid ads stop the moment you stop paying. Organic search builds an asset that keeps working. Today that means ranking in Google and being the answer AI tools like ChatGPT, Perplexity and Google's AI Overviews give. I combine SEO, GEO and AEO so customers find you wherever they search.
Get a free SEO auditSearch has split. Some buyers still scroll through Google's results. A growing share get a single answer from an AI Overview or a chatbot and never click at all. If your business isn't in that answer, it doesn't exist for them.
My work has taken B2C and eCommerce rankings from page 4 to page 1 within months, lifting organic traffic by more than 60%. For one eCommerce brand, 10+ high-competition keywords moved from page 5 into the top five.
Three kinds of search, one strategy
- SEO (search engine optimisation): Ranking your pages in Google's organic results and the map pack, so buyers click through to you.
- GEO (generative engine optimisation): Getting your business mentioned and cited when ChatGPT, Perplexity, Gemini and Google's AI Overviews generate an answer.
- AEO (answer engine optimisation): Structuring content as clear, direct answers so featured snippets, People Also Ask boxes and voice assistants pick it up.
The foundations overlap: a fast, crawlable site, clear answers, strong entity signals and genuine expertise. Build them once and they work across all three.
What's included.
Technical SEO
A full audit of crawlability, indexing, site speed, Core Web Vitals, structured data and site architecture, delivered as a prioritised fix list. I can implement fixes directly or work with your developer.
Local SEO
Google Business Profile optimisation, local citations, review strategy and location pages so you show up in the map pack when nearby customers search.
Keyword and question research
Keywords and the real questions buyers ask, mapped to the pages that should rank for them and prioritised by buying intent, not just search volume.
On-page optimisation
Titles, meta descriptions, headings, internal links and content improvements for your most valuable pages.
AEO: answer-first content
Clear, direct answers to the questions your customers ask, with FAQ sections, concise definitions and structured formatting that search features and voice assistants can lift.
GEO: AI search visibility
Entity and brand signals, schema markup, consistent information across the web and content with genuine expertise, so AI tools understand, trust and cite your business.
eCommerce SEO
Collection and product page optimisation, faceted navigation fixes and product schema for Shopify and other platforms.
Built for
- Local service businesses competing in the map pack and in local AI answers
- eCommerce stores with large catalogues
- Professional services and B2B firms that win on trust and expertise
How it works.
- 01
Audit
Technical, content and competitor review, plus how AI search tools currently describe your business.
- 02
Roadmap
A prioritised 90-day plan focused on the quickest wins first.
- 03
Implement
Fixes, optimisation and new content, month by month.
- 04
Report
Rankings, organic traffic, AI search visibility and, most importantly, organic leads and revenue.
Questions.
What's the difference between SEO, GEO and AEO?
SEO gets your pages ranking in Google's results. AEO shapes your content into clear answers that featured snippets, People Also Ask and voice assistants can use. GEO gets your business understood, trusted and cited by AI tools like ChatGPT, Perplexity and Google's AI Overviews. They share the same foundations, so I work on all three together.
How long does SEO take?
Technical fixes can show results within weeks. Meaningful ranking and traffic growth usually takes three to six months, depending on competition and your site's starting point.
Can you get my business mentioned in ChatGPT?
No one can control what an AI tool says. What I can do is make your business easy to find, understand and trust: clear answers on your site, consistent information across the web, schema markup and mentions on the sources AI tools draw from. That raises the chance you're cited, and I track it over time.
Do I still need SEO if AI is answering searches?
Yes. AI tools lean heavily on pages that already rank well and on sites they can crawl and trust. Strong SEO is the foundation GEO and AEO build on.
Do you guarantee first-page rankings?
No, and be wary of anyone who does. I commit to a clear plan, transparent reporting and focusing on the rankings that bring in revenue.
Find out what's holding your site back.
Pick a time that suits you. No preparation needed.
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Let's talk about growing your business.
Every good campaign starts with a conversation. Book a free strategy session and find out where your budget is working, and where it isn't.