This store sells women's clothing, men's apparel and gift items. The goal was to grow sales across all three categories at once, not just the best seller.
Each category got its own segment in a multi-segment Facebook Ads strategy: precise targeting for new buyers, creative variations to find what each audience responded to, and retargeting to bring back people who had already shown interest.
$6,690 of ad spend produced 11,156 purchases and $93,358 in revenue. That is close to a 14x return, at an average of $0.60 per purchase.
