Roofing is local and high-value. The goal was a steady flow of quote requests from homeowners inside the service area, at a cost that made sense against the size of each job.
With an average job worth $8,000 to $15,000, a lead cost of $9.31 left a very large margin. Over the campaign, $38,203 of spend produced 4,105 leads.
The campaign ran on Facebook lead ads with instant forms, geo-targeted tightly to the service area. Homeowners could request a quote without leaving Facebook, which kept the cost per lead low.
