Google Ads management
Google Ads that bring in leads, not just clicks.
People searching on Google are ready to buy. The problem is most accounts waste budget on the wrong searches, track the wrong conversions and report the wrong numbers. I fix all three.
Get a free account reviewCommon problems I fix
- Broken or inflated tracking: Counting page views or button clicks as "conversions" hides what's really happening.
- Wasted spend on irrelevant searches: Broad match without tight negatives burns budget fast.
- Performance Max black boxes: Budget flows to low-value placements with no visibility.
- One campaign for everything: High-intent and research searches mixed together, bidding the same.
- Reports nobody can act on: Impressions and CTR instead of cost per lead and revenue.
What's included.
Conversion tracking setup
With GA4, Google Tag Manager, enhanced conversions and offline conversion imports from your CRM.
Account restructure
Separating brand, high-intent and discovery traffic so each gets the right bid and budget.
Keyword and search-term management
With ongoing negative keyword work.
Search campaigns
With ad copy tested for click-through and conversion.
Shopping and Performance Max
With Merchant Center feed optimisation for eCommerce stores.
Landing page recommendations
So the page matches the promise of the ad.
Monthly reporting
On cost per lead, cost per acquisition and return on ad spend, in plain English.
Built for
- Local and service businesses that need calls, form fills and bookings
- eCommerce stores running Shopping and Performance Max
- B2B and SaaS companies that need qualified demos, not junk leads
How it works.
- 01
Free account review
I show you where budget is being wasted and what I'd change first.
- 02
Tracking fix
We make sure every conversion reported is real.
- 03
Rebuild and launch
Campaigns restructured around intent and profit.
- 04
Weekly optimisation
Bids, search terms, ads and budgets refined continuously.
Results from real accounts.
Questions.
What's the minimum ad budget?
There's no fixed minimum, but the budget needs to generate enough data to optimise. I'll give you a realistic figure based on your industry's cost per click.
Do you work with Performance Max?
Yes, with proper feed optimisation, asset groups and audience signals, and alongside Search campaigns so you keep control of high-intent traffic.
How long before I see results?
Campaigns usually produce useful data within the first two weeks and settle into stable performance within 60–90 days. Fixing broken tracking and cutting wasted spend often improves cost per lead sooner.
What happens in the free account review?
I look through your account, tracking and search terms, then walk you through where budget is being wasted and what I'd change first. The call runs on Zoom or Google Meet. If it makes sense to work together, you get a written quote afterwards.
Will I own my Google Ads account and data?
Yes. The ad account, conversion data and tracking setup stay in your name. You keep everything if we stop working together.
Find out what your Google Ads account is really costing you.
Pick a time that suits you. No preparation needed.
Calendar not loading? Open the booking page.
Let's talk about growing your business.
Every good campaign starts with a conversation. Book a free strategy session and find out where your budget is working, and where it isn't.