Good Wave is a watersports retailer for families and everyday paddlers. It has been trading for eight years, first under founder Brad Harris and since 2022 under Aaron LeBlanc in Cochrane, Alberta.
The range covers paddleboards, kayaks, inflatable boats, floating platforms and the accessories that go with them. Gear is chosen for colder, rougher water than most paddle equipment is designed for, and every order is backed by 30-day returns for any reason.
I ran the paid side and much of the operations behind it. That meant managing Google Ads across Search and Shopping, keeping the product feed healthy in Google Merchant Center, finding vendors and processing orders.
Together we took the brand from a $5K to a $450K valuation. Good Wave now operates in the US, Canada, Australia and Europe.
What I did
- ✓Google Ads management
- ✓Google Shopping and Search campaigns
- ✓Google Merchant Center management
- ✓Vendor sourcing and order processing
“Atiqur has been a tremendous partner in the expansion of our digital marketing efforts at Good Wave. Growing from a small retail shop, we are now building out our second market in Australia and onward towards the UK & Europe. I value his skill, work ethic, and communication.”