This men's clothing brand sells clothing and wearables for men online across Bangladesh. These are the results of a two-month campaign, from 1 February to 31 March 2026, the run-up to Eid, when clothing demand in Bangladesh peaks.
The goal
Grow sales as fast as possible through the season without the return on ad spend falling. The brand was ready to more than triple its budget, but only if every extra taka kept paying for itself.
The challenges
The pre-Eid months are the most competitive time of year for clothing ads in Bangladesh. Every fashion brand raises its budget at once, and ad costs rise with them.
Scaling spend usually lowers ROAS. When budget is pushed onto the same small group of warm buyers, the ads reach people who have already bought or already said no.
The previous two months ran at a 7.5x ROAS. That was healthy, but the account had to hold or beat it on more than three times the spend.
The approach: a full funnel
Spend was split across TOFU, MOFU and BOFU instead of going only to conversion ads. Top-of-funnel campaigns reached new male buyers across the country with the season's collection. Middle-of-funnel campaigns re-engaged people who had watched, clicked or interacted, with product and offer creative. Bottom-of-funnel campaigns retargeted product viewers and add-to-carts to close the sale.
Because new buyers were entering the funnel every day, the retargeting audiences kept growing with the budget. That let spend scale without the return collapsing.
The results
Over the two months, Tk 707,967 of ad spend produced 5,884 purchases and Tk 6.7M in revenue, a 9.44x return on ad spend. Each purchase cost about Tk 120 in ads, against an average order value of about Tk 1,136.
Compared with the previous two months, spend rose 259.3% and purchases rose 245.5%, while revenue grew even faster, by 351.8%. ROAS improved 25.3%, from about 7.5x to 9.44x. The account got more efficient as it scaled.
Before and after
| Metric | Previous 2 months | 1 Feb – 31 Mar 2026 | Change |
|---|---|---|---|
| Ad spend | Tk 197,000 | Tk 707,967 | +259.3% |
| Purchases | 1,703 | 5,884 | +245.5% |
| Revenue | Tk 1.48M | Tk 6.7M | +351.8% |
| ROAS | 7.53x | 9.44x | +25.3% |
| Cost per purchase | Tk 116 | Tk 120 | +4.0% |
Previous-period figures are calculated from the percentage changes in the report and rounded.
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