This fashion eCommerce store wanted more sales without letting ad spend run away from it. The brief was simple: every dollar on Facebook had to come back several times over.
The campaigns were built around testing. Different audiences ran against different creative variations, and budget moved towards the combinations that produced purchases.
$1,008 of spend produced 2,390 purchases and $21,862 in revenue, a return of more than 21 times the ad spend at around $0.42 per purchase.
