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Facebook Ads
Facebook Ads Master Class
Facebook Ads Master Class
Curriculum
11 Sections
28 Lessons
Lifetime
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Section 1: Getting Started with Facebook Ads
3
1.1
Introduction to Facebook Ads
1.2
Setting Up Facebook Ad Account and Business Manager
5 Minutes
1.3
Understanding Campaign Objectives
15 Minutes
Section 2: Market Research and Ad Strategy Development
5
2.1
Market Research
2.2
Core Messaging Development
2.3
Understanding the Ad Auction System
2.4
Advertising Metrics and Terminology
2.5
Customer Avatar
12 Minutes
Section 3: Campaign Building and Ad Creation
5
3.0
Campaign Structure
3.1
Ad Creative & Ad Copywriting
3.2
Advertising Policy and Compliance
3.3
Meta Pixel Setup
3.4
Full-Funnel Conversion Optimization
Section 4: Audience Targeting and Customization
4
4.0
Understanding Facebook Audiences
4.1
Custom & Lookalike Audiences
4.2
Retargeting and Offline Conversion Tracking
4.3
Paid Acquisition
Section 5: Optimization, Testing, and Scaling
5
5.0
Difference between ROI and ROAS and How to Calculate
5.1
Analyzing Campaign Reports
5.2
A/B Testing and Performance Scaling
5.3
A/B Testing and Performance Scaling
5.4
Technical Marketing Management
Section 6: Advanced Techniques and Final Touches
4
6.0
Advanced Audience Segmentation
6.1
E-commerce and Lead Generation
6.2
Finalizing Your Setup
6.3
E-commerce Setup and Integration
Domain Hosting and Meta Pixel Setup
1
7.0
How to Set Up Facebook Pixel to WordPress
Landing Page Build
0
Retargeting Ads
0
Offline Conversion Tracking
0
Live Classes
1
11.0
Live Classes
2 Hours
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